The Music City wants a piece of the Windy City’s tech talent.
The city of Nashville is embarking on an “aggressive” marketing campaign this month that targets tech workers in Chicago, San Francisco, Los Angeles, New York, Boston and Washington, D.C. Led by the Greater Nashville Technology Council, the “TechIntoNashville” initiative is part of a push to double the tech workforce in middle Tennessee by 2025.
The group chose those six cities to target based on their concentration of tech talent and workers’ potential desire to move due to high taxes and expensive cost of living, the campaign says. The recruiting messages will soon appear in SEO ads, social media, TV, online video and online native advertising.
“We are positioned to attract a world-class tech force,” Nashville Mayor John Cooper said in a statement. “Coders and engineers can go anywhere they want, sure. But they’re not going to find a more vibrant, creative city than Nashville, and that’s only becoming more true.”