Before the Covid-19 pandemic, Yoav Grossman never wanted to miss a day in the office.
After a year-and-a-half of no commute and added family time, he doesn’t want to go back. But he’s resolved that all those virtual meetings have got to become more efficient, more organized and more engaging.
As a result, Grossman co-founded Spinach. The Nashville-based company is creating an app for Zoom. Grossman and fellow co-founder Matan Talmi are starting with what they know best: The traditional stand-up meeting that product development teams hold each morning.
“Today, Zoom’s like walking into a conference room with just chairs — no table, no whiteboard, no TV. It’s just so much less effective than if you’re in a room where you can see body language, jump on the whiteboard, and interact,” Grossman said.
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